Jun 6, 2016 – G-Star is excited to announce its new collaboration with rising star of the EDM world DJ/Producer, Eva Shaw.
Always on the lookout for strong leaders, Shaw immediately stood out to G-Star as a pioneer in the male-dominated EDM industry – renowned for her abilities entertaining large crowds and for producing her own tracks. Shaw has a natural affinity with fashion as former model, making her decision to collaborate with the denim brand a natural one.
The debut Eva Shaw X G-Star RAW collection consists of 7 pieces including jeans and shorts, tees, caps, sweats and a signature satin bomber jacket.
The collection is based on Shaw’s favorite G-Star designs that bring a feminine power to sportswear styles. The G-Star Elwood jean is the centerpiece of the collection, selected by the DJ for its ability to move on stage.
Eva Shaw says: “G-Star is the perfect brand for me because it’s kind of tough and a little tomboyish, but also sexy and feminine which is how I like to dress myself. My collection embodies this idea – strong yet comfortable. I like the contradiction.”
The collection is now available HERE.